Jason Maynard has been appointed to lead Qualtrics as chief executive officer, the experience management software company announced this week. His background includes a decade-long tenure at Oracle, where he served as executive vice president overseeing revenue operations.
In a statement on the company blog, Maynard reflected on his three decades in enterprise software, noting his diverse experience as a company founder, Wall Street analyst, and operational executive helping businesses grow. He described the current moment as the most significant transformation he has witnessed in the technology industry.
The leadership change follows the departure of Zig Serafin, who left the CEO position in October after serving as a longtime executive at the firm. Serafin continues with the organization as vice chairman.
The software company operates from dual headquarters in Provo, Utah, and Seattle, specializing in data collection and analysis tools that enable organizations to enhance experiences across multiple
touchpoints with customers, employees, and other stakeholders. After trading publicly, the firm was taken private through a 2023
acquisition by Silver Lake and Canada Pension Plan Investment Board valued at $12.5 billion. With a workforce exceeding 4,500 employees worldwide, Qualtrics currently has a pending agreement to purchase Press Ganey Forsta for $6.75 billion.
Jenny Lay-Flurrie is transitioning to a new position at Microsoft, leaving her role as chief accessibility officer to become head of the company’s Trusted Technology Group. Lay-Flurrie spent ten years leading Microsoft’s accessibility and disability inclusion initiatives and has been with the technology giant since 2005.
Writing on LinkedIn, she emphasized that one core value has guided her throughout her career: doing what’s right. She expressed excitement about the new challenge while maintaining her commitment to that principle. Lay-Flurrie assured followers she would stay connected with the accessibility community while expanding her work with other groups under her leadership.
The Trusted Technology Group, which concentrates on privacy, safety, regulations, responsible artificial intelligence deployment, and related areas, was previously overseen by Microsoft corporate vice president Teresa Hutson.
In other personnel movements, Amit Mathradas has assumed the role of CEO at Five9, a California-based customer experience software provider. Mathradas previously headed Bellevue-based Nintex for three years and served as chief operating officer at Avalara before that.
Michelle Flandreau has received expanded responsibilities at Holland America Line, now serving as vice president of marketing and e-commerce. After joining the cruise company last year, she brought experience from marketing leadership positions at Expedia, Tommy Bahama, LiquidPlanner, and Guidant Financial.
Amir Moftakhar, who previously served as chief financial officer at Modern Hydrogen, has moved to AMP, a Colorado-based climate technology company, in the same capacity. Moftakhar joined Modern Hydrogen in 2023, and the Seattle-area company recently reduced most of its workforce after pursuing clean energy solutions for approximately ten years.
VertueLab, a Seattle cleantech nonprofit organization, brought on Kris Licciardello to manage partnerships and alliances for Washington state and appointed Leo Ochoa to the equivalent position for Oregon. The organization also named Jasmin Smith as its Oregon program director.
Seattle edtech company Gravyty expanded its leadership team with two additions: Matt Carlson, formerly of TalkingPoints and Instructure, as chief sales officer, and Ashley Jones Lee, former CFO at Uptempo, as chief financial officer. Originally founded in Boston with funding from K1 Investment Management, Gravyty completed a merger with Ivy.ai and Ocelot in the previous year.
Yoodli, a Seattle startup that recently secured $40 million in funding, hired Alan Camperson as head of global customer support. Camperson previously directed technical support at Salesloft. Additional hires at the company included Meg Cory as field marketing manager and Cortney Perry as enterprise account executive.
Alexander Rublowsky, a marketing executive with extensive Seattle-area experience, joined the Northwest Quantum Nexus as a business development advisor.