Seattle-based artificial intelligence company Gradial has secured $35 million in Series B funding to advance its platform designed to automate operational aspects of marketing for large organizations. The investment round was spearheaded by VMG Partners, with continued support from prior investors Madrona and Pruven Capital.
This marks Gradial’s second funding announcement in 2025, following a $13 million raise in May. The company has now accumulated $55 million in total funding and achieved a valuation of $350 million.
The platform addresses what Gradial describes as the “content supply chain,” which encompasses the various workflows required to transition marketing materials into active campaigns. The company’s AI-powered agents integrate with existing enterprise systems to execute responsibilities including content management system authoring, brand overhauls, quality assurance processes, and extensive campaign management.
Co-founder and CEO Doug Tallmadge explained that enterprise marketing departments universally struggle with a common obstacle. Their existing tools and workflows lack the cohesion necessary to operate at required speeds. Gradial’s agents function within these workflows and acquire the capability to perform tasks similarly to human team members.
The company’s client roster features prominent names such as AWS, Prudential, and T-Mobile. During this week’s AWS re:Invent conference, Gradial received recognition through inclusion in AWS CEO Matt Garman’s keynote address.
Gradial operates within the rapidly expanding field of “agentic” AI solutions, which extend beyond simple content creation to coordinate intricate workflows dynamically. According to a statement from Madrona, Gradial’s agents go beyond providing assistance—they analyze situations, make determinations, and collaborate during actual work processes. These agents represent an emerging category of reasoning systems that function alongside people to handle complexity, transform feedback into predictive insights, and build upon improvements continuously.
The founding team brings extensive experience from leading technology companies. Tallmadge previously held a software engineering management position at SpaceX. The other three co-founders include Chief Growth Officer Anish Chadalavada, who formerly served as an AI strategy manager at Microsoft and worked as an investor at Point72 Ventures; Chief Technology Officer Deip Kumar, another SpaceX and Microsoft alumnus; and Chief Operating Officer Anup Chamrajnagar, who also has Point72 experience. All four founders are Dartmouth College graduates.
The company’s funding history began in February 2024 with a $5.4 million seed investment. Gradial currently maintains a workforce of approximately 50 employees as it continues scaling its operations and expanding its enterprise marketing automation capabilities.
The platform’s approach focuses on integrating seamlessly into existing marketing technology stacks rather than requiring companies to overhaul their systems. By positioning its AI agents as digital team members that can learn and adapt to specific organizational workflows, Gradial aims to address the fragmentation issues that slow down marketing operations at scale.