A Seattle-based technology startup has secured $15 million in Series A funding to advance its artificial intelligence-powered customer relationship management (CRM) platform. Clarify, established in 2024, is developing software that aims to reduce manual data entry for sales teams while maximizing their time spent closing deals.
The company’s platform differentiates itself from traditional CRM solutions by incorporating AI capabilities at its foundation, rather than adding them as supplementary features. By integrating with existing email, calendar, and call systems, Clarify’s technology automatically captures and processes sales interactions, provides meeting summaries, and offers suggestions for field updates and pipeline tracking.
Patrick Thompson, Clarify’s CEO and co-founder, emphasized that while competitors like Salesforce and Hubspot have introduced AI features to their existing platforms, Clarify’s approach involves reimagining core workflows with AI integrated from the start. “We’ve developed our system with ambient AI as a fundamental component,” Thompson explained.
The startup, which has now raised a total of $22 million, is initially focusing its efforts on early-stage startups and venture capital investors. Thompson noted that their target customers are typically seeking more contemporary, user-friendly solutions with native AI capabilities.
Since its launch last year, Clarify has successfully enrolled hundreds of teams in its pilot program and recently made its platform publicly available. While specific revenue figures remain undisclosed, Thompson indicated strong active usage metrics among their current users.
The founding team brings significant industry experience to the venture. Thompson previously co-founded Iteratively, a data tooling company that was acquired by Amplitude in 2021. He is joined by co-founders Ondrej Hrebicek, who served as CTO at Iteratively, and Austin Hay, a former Iteratively customer.
The recent funding round was jointly led by USVP and Gradient, with participation from several other investors including Madrona, Recall, Ascend, Essence, New Normal Fund, and Fika. Madrona’s managing director, Tim Porter, expressed confidence in Clarify’s potential, describing it as “at the vanguard of the autonomous GTM movement.”
The company currently employs 24 people and faces competition not only from established CRM giants but also from other Seattle-based startups like Highspot and Outreach, which focus on sales automation and enablement solutions.
Despite the competitive landscape, Thompson maintains an optimistic outlook for Clarify’s future. “Our vision is to build a generational company,” he stated, highlighting the strength of their team, investor support, and product development efforts.
The platform’s key features include automated data logging, AI-powered meeting summaries, and intelligent suggestions for sales pipeline management. This automation aims to address a common pain point in sales operations: the time-consuming task of manual data entry and record-keeping.
The startup’s development comes at a time when artificial intelligence is increasingly being integrated into business software solutions, particularly in the sales and customer relationship management sector. Clarify’s approach of building an AI-native platform, rather than retrofitting existing systems with AI capabilities, represents a notable shift in how CRM solutions are being conceived and developed.
As the company continues to expand its market presence, its focus remains on providing sales teams with tools that minimize
administrative tasks while maximizing productive selling time. The recent funding is expected to support further platform development and team expansion as Clarify works to establish itself in the competitive CRM software market.