A Seattle-based startup has launched an innovative artificial intelligence solution aimed at handling marketing responsibilities for small and medium-sized businesses. Omada.ai, founded in 2025 by tech entrepreneur Pete Christothoulou, provides what it calls an “AI marketing team” that automates daily digital marketing operations.

The platform, which costs less than $9 per day, employs multiple specialized AI agents that work together like a virtual marketing department. These agents include roles such as marketing assistant, social media manager, designer, and video producer. Users can interact with the system through a chat interface while it manages various tasks including content posting, advertising, customer engagement, and performance analytics.

Unlike traditional marketing tools that offer single-purpose solutions, Omada takes a comprehensive “do-it-for-me” approach rather than requiring businesses to handle tasks themselves. The system utilizes proprietary technology that coordinates specialized AI models for processing language, visuals, and audio. According to the company, the platform learns and adapts to each business’s unique voice and objectives over time.

The venture has secured backing from notable investors including Crosslink Capital, HubSpot Ventures, and Seattle-based Ascend. HubSpot Ventures’ Managing Director Adam Coccari praised Omada’s agent-based architecture for providing small businesses unprecedented access to sophisticated marketing capabilities.

Christothoulou co-founded Omada alongside Siva Muthukumarasamy, a former CTO at Peel Technologies, and Andrew Miller, who previously led user acquisition at Xembly. The startup enters an increasingly crowded field of AI-powered marketing solutions, competing with other Seattle area companies like Gradial, Adora, and Forum3, as well as established players such as HubSpot, Canva, and Adobe.

This represents Christothoulou’s latest venture in applying automation to marketing technology. His previous experience includes co-founding Marchex, a Seattle advertising analytics company that went public in 2004 and pioneered digital call tracking for marketers. He served as Marchex’s CEO until 2016 before launching Xembly, an “AI chief of staff” startup that ceased its consumer service operations in 2024.