FundingAugust 6, 2025 · 2 min read

Upstack Acquires Avail Partners to Bolster Cloud and Cybersecurity Consulting Services in Strategic Expansion

network cables switch
Photo: ProjectManhattan / Wikimedia Commons, CC BY-SA 3.0

New York-based IT advisory platform Upstack has announced its acquisition of Avail Partners, a Seattle-based technology consulting firm specializing in cloud migration, cybersecurity, and datacenter colocation solutions for mid-market organizations.

The acquisition brings together two companies focused on technology infrastructure and advisory services. Avail Partners, established in 2012 by Dan Marsh and Scott Maurice, has built a strong reputation in helping mid-sized businesses navigate complex technology transitions and security challenges.

As part of the agreement, both founders will transition into partner roles at Upstack, bringing their expertise and leadership to the acquiring company. The entire Avail Partners workforce will be integrated into Upstack’s operations, expanding the company’s capabilities and reach in the Pacific Northwest region.

Upstack, which was founded in 2017 under the leadership of Christopher Trapp, has positioned itself as a key player in helping enterprises source and implement technology solutions. The platform assists companies in making informed decisions when purchasing products from technology vendors, streamlining what can often be a complex procurement process.

This strategic acquisition aligns with the growing demand for comprehensive IT advisory services as businesses increasingly rely on cloud technologies and require robust cybersecurity measures. The merger combines Avail’s deep expertise in cloud migration and security with Upstack’s established platform for technology procurement and advisory services.

The move represents a significant development in the technology consulting sector, bringing together complementary services and expanding the reach of both organizations. For Avail’s clients, the acquisition means access to Upstack’s broader platform and resources, while Upstack gains a stronger foothold in the Seattle technology market and enhanced capabilities in cloud and security consulting.

This consolidation reflects the ongoing trend of technology advisory firms joining forces to create more comprehensive service offerings for their clients. By combining Avail’s specialized knowledge in cloud migration and cybersecurity with Upstack’s technology procurement platform, the merged entity is better positioned to serve the evolving needs of mid-market organizations navigating digital transformation.

The integration of Avail’s team into Upstack’s operations is expected to strengthen the combined company’s ability to deliver end-to-end solutions for clients seeking guidance on technology infrastructure decisions. This merger brings together Upstack’s established presence in New York with Avail’s Seattle-based operations, creating a more geographically diverse organization capable of serving clients across multiple markets.

The acquisition underscores the value of specialized technology consulting services in today’s rapidly evolving digital landscape. As businesses continue to face complex decisions regarding cloud adoption, security measures, and data center solutions, the combined expertise of Upstack and Avail Partners is well-positioned to address these challenges.

Through this strategic move, both companies aim to enhance their service capabilities while maintaining their commitment to helping organizations navigate the complexities of modern technology infrastructure. The integration of Avail’s team and expertise into Upstack’s operations marks a significant step in the company’s growth strategy and its mission to provide comprehensive technology advisory services to its clients.

The financial terms of the acquisition were not disclosed, but the deal represents a significant development in the technology consulting sector, bringing together two established players in the field of IT advisory services.

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